PACKAGING DESIGN
Bira 91 IPL edition
Bira91 is a modern beer brand, Imagined in India, it aspires to bring flavorful beers to the new world.
Bira 022 Session Ale
This limited edition packaging represents a collaborative effort between Bira 91 and the IPL Team Mumbai Indians.
Drawing inspiration from the vibrant city of Mumbai and its beloved home team, this packaging embodies a distinct identity tailored for cricket enthusiasts. Notably, it incorporates the iconic sea link of the city, subtly alluding to its digital area code, 022.
Bira 011 Gully Pilsner
Elevating the spirit of Delhi's home team, this packaging draws inspiration from the city's three most iconic monuments, cleverly concealed within the map of the city. With the digital code of Delhi, 011, in mind, this packaging artfully incorporates abstract representations of India Gate, Jantar Mantar, and Qutub Minar.
Team
Project Manager from Bira Apoorva Sharma, Amandeep Singh Kahlon | Design Concept & Development Saumya Dalal
Project Duration
2 months