PACKAGING DESIGN
Jack Daniel's
Jack Daniel’s India wanted to join in the Holi celebrations with three limited edition packs for their three flavoured variants—Apple, Honey and Fire.
Holi, when a little madness makes sense
A fistful of colour is splashed on the bottles, hinting at the raucous, informal nature of Holi. Taste-wise, the splash can be seen as a burst of flavour, to be tasted with eyes before the palette. The pack celebrates Holi the right way, no holds barred.
Apple, Honey and Fire: Jack’s colourful cousins
At the centre of the celebrations are the JD flavours. Each flavour is set on a coloured canvas, cream for Honey, green for Apple and red for Fire.
Team
Partner-in-charge and Creative Director Itu Chaudhuri | Project Lead Ashok Dey | Design Development Saumya Dalal | Project Page Photography Ashok Dey, Pradyut Nath, Saumya dalal, Abhishek Ghosh | Project Management Abhishek Akhoury
Project Duration
2 months