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BRAND IDENTITY + ILLUSTRATION + PRODUCT DESIGN

Sip Direct

Brand Identity and Concept

Sip is an AlcoBev delivery platform that delivers alcohol of your choice, to your doorsteps across India. 

 

In the world of Sip, alcohol loses its deep, mysterious aura, as the design lightens the experience to an innocent pleasure. The Sip logo, featuring a bird carrying a bag of goodies, embodies the light-hearted essence. 

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Exploring new characters for future brand stories

Delving deeper into the universe, we explored and developed a cast of supporting characters who can come into the picture later—a mischievous monkey, a slinky cat, a peppy penguin among others. This set was delivered to the brand, so that it can introduce them as the story develops, to deliver more delight and booze, of course.

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Team

Partner-in-charge & Creative Director Itu Chaudhuri | Design Concept Itu Chaudhuri | Design Development Ritu Kumari, Saumya Dalal | Website & App UI Arpit Sharma, Saumya Dalal | Writer Itu Chaudhuri, Akhoury Abhishek 

Project Duration

5 months

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